Swift | Introduction
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Introduction

Introduction

Swift Merchant(M) Sdn Bhd. (incorporated)is a leading fast moving consumer goods (FMCG) distribution and market expansion service company in Malaysia.

Founded in 1999 with the aim to build a strong distribution and trading network with capabilities of managing new and established brands. By 2002, with integrity and persistency, we successfully penetrated major high traffic outlets (HTO) such as well known hypermarkets,supermarkets and retail chains.

New insights

In 2005, swift merchant achieved a significant milestone when majority stake of the firm was acquired by a group of shareholders from Jasmine Food Corporation Sdn Bhd. This empowers Swift Merchant to expand its distribution reach, marketing capabilities and servicing capacity, while gaining important insights in key markets.

 

By 2006, with strong sales effort guided by market intelligence and consistent high retail service quality, Swift Merchant revenue broke all previous sales record.

Operation Objectives

Swift Merchant is constantly improving its servicing capabilities. Today, we have an expanded network in tier-1 HTOs, wholesale sector, smaller towns and market centers.

Swift Merchant’s 4 Operation Objectives are

  1. Establish a strong and wide market presence for brands.
  2. Responsive Service to capture market opportunities
  3. Proactive approach to marketing
  4. Total customer satisfaction