Swift Merchant (M) Sdn Bhd | Brand Building
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Brand Building

Brand Building & Development


Swift Merchant’s executive team has more than 5 decade’s worth of combined experience, market contacts and expertise in distributing and marketing of Fast Moving Consumer Goods (FMCG).


One of Swift Merchant core strength is in the firm’s focus as a niche specialist in managing and building the clients’ brands. Our team of sales and marketing specialists are constantly studying and monitoring brand touchpoints for all the products in our portfolio.


Brand image creates expectations. It defines the brand owner, how they operate, and how the product differentiates from others. In essence, brand image is a promise- a promise that must be kept.


With a sensitive feel on market changes, Swift Merchant is capable of planning and strategising with various creative agencies, mass marketing and communication firm to help our principal to gain market share.

Influential Touchpoints


Brand Touchpoints are the moments when a consumer comes in contact with the brad. Reinforce and fulfil the consumers’ expectation of the brand. Our sales and marketing team carefully manages the important factors such as visibility, availability, positive purchasing experience and interaction with our promoters.


Not all brand touchpoints has equal weight. At Swift Merchant, we continuously analyse and study the FMCG market to determine key branding criteria and market trends. Some touchpoints may play a larger role in determining the overall consumers’ experience. Our marketing executive work very hard in ensuring the important factors are well managed.